For most visitors Gerngross is a must to stop while shopping on Mariahilfer Straße, Vienna’s largest shopping street. And since almost everything what the heart desires, combines under one roof, the stopover can quickly turn into an hour or two. But that’s exactly how it should be: shopping in a feel-good atmosphere!

Since the beginning of 2019, our concept store has also been able to make a small contribution to this – with many different unique products from the areas of fashion, furniture, accessories, food & drinks and gift items. The GERNGROSS Concept Store – curated and designed by MODEPALAST and RAUMMISSION – invites you to discover new, mostly sustainably and fairly produced products from local designers and manufactures.

Traditional department store and architectural landmark

Last but not least GERNGROSS became an architectural landmark on Mariahilfer Straße with the complete reconstruction in 2010. Tradition meets modernity – a motto that GERNGROSS has in common with many of the labels represented at our concept store. And as they say at GERNGROSS: Discover the diversity! The Concept Store also fully lives up to this promise.

Want a taste?

If you want to know what’s currently happening at the GERNGROSS Concept Store and which products are new to us, visit us on Facebook. And maybe we’ll see you soon in the store, which is located on the 2nd floor – and can’t be missed anyway.